A new mobile speed enforcement site is being launched next week (w/c 4 June) by the Safer Roads Partnership on the A441 The Ridgeway in Cookhill, Worcestershire, following concerns raised by the community about the speed of drivers along the 30mph stretch of the road.
The new site forms part of the Safer Roads Partnership’s Community Concern programme, which responds to community requests for speed enforcement. Local concerns were raised through the parish council about the dangers posed by drivers breaking the 30mph speed limit.
Data has been collected on both the 30mph and 50mph sections of the road and a speed compliance problem in the 30mph area has been identified. The data shows that at least 60% of vehicles on this road are exceeding the 30mph limit and 15% of vehicles travel above 40.6mph.
Anna Higgins of the Safer Roads Partnership in West Mercia said: “We are launching a new community concern enforcement site at Cookhill to address the concerns that have been raised with us by the Parish Council. We hope that the presence of a speed camera will improve driver compliance with the 30mph speed limit and improve the safety of the road for all those who use it. The site will be operational for at least six months and data will be collected during this time to assess the impact of our enforcement on speeds and driver behaviour.”
Jon Fraser, Worcestershire County Council’s Highways Customer and Community Manager, said: “Speed limits exist for a reason and anyone that exceeds them is putting themselves, passengers, other road users and pedestrians in danger. The message to anyone travelling too fast is a simple one. Slow down and stay safe.”
The Safer Roads Partnership in West Mercia is part of West Mercia Police and works in partnership with nine partner agencies to reduce casualties and make the roads safer for all users in West Mercia through targeted communication, education and training together with enforcement.